Gram Tarang Inclusive Development Services Private Limited (GTIDS) was registered as a private company incorporated under company’s act in April 2011. It is started by people with extensive experience in rural development space and even pioneered and executed many rural development initiatives successfully. GTIDS is committed to meet the challenge of mainstreaming the rural India which does not have access to proper access to market-led and affordable financial solutions.
GTIDS is currently working in 12 states of India in over 25,000 Villages as business correspondent for Technology Service Provider (TSP) GENPACT on behalf of 10 Banks i.e. Andhra Pragathi Gramin Bank, Allahabad Bank, Bihar Gramin Bank, Karnataka Gramin Vikas Bank, Nainital Gramin Bank, Punjab National Bank, UCO Bank, United Bank of India, Paschim Bengal Gramin Bank, HDFC Bank, and plans to extend financial services to another 2500 Villages by Mar 2015.
GTIDS opened more than 8.4 million no-frills accounts through 8000 Business Correspondent Agents, 250 staff and disbursed over 1000 Crores MNREGS & Social Security Pensions to the agri-labourers, old-age people, widows, physically and mentally challenged people. GTIDS mobilized Fixed Deposits tuning 40 Crores, savings tuning 100 Crores and collected over 20 crore NPAs from the beneficiaries on behalf of nationalized Banks.
BC Agent is recruited from the village after obtaining the consent of Gram Panchayat, Branch Manager of the partner bank and GTIDS do collects a security deposit of Rs. 10,000 from the agent. Each BCA is equipped with a laptop, smart card reader, Bio-metric device, printer and a multi-sim Micromax Data card to open A/Cs and perform transactions in the villages. BCA is linked to the nearest base branch of our partner bank and to start with, he/she collects A/C opening forms from the base branch and submits the filled-in A/C opening forms with KYC docs to the branch manager. Simultaneously, he/she captures the data of the beneficiary, finger prints, photo in the software provided by our technology service provider (TSP) and sent to the TSP enabling them to process smart cards which are akin to debit cards. Beneficiaries have to carry their smart cards and should come in person to transact (deposit, withdraw) with the agents. For security reasons, the system gets locked if the total deposits exceed Rs. 25,000 and to further transact the agent has to visit the base branch and deposit Rs. 15,000. At any point in time an agent has Rs. 10,000 with him to honor withdrawals and the agent being a resident of the same village can honor transactions without any stipulated working hours unlike branches.
An Area Manager is recruited to supervise 30-40 BCAs and a district manager shall supervise 6 to 10 Area Managers.
Although India is now viewed as an emerging economic superpower on the world forum and has steadily developed over the last couple of decades, its rural population has appeared to miss this trend. India with its sixty-five percent population residing in the rural areas is still struggling to mainstream them. Vast geographical reach and sporadic population density compounds the challenge. The major predicament that restrains growth is lack of any formal financial services to them. About sixty percent of the population does not have any access to the banking services. The primary reason why Banks are unwilling to penetrate in villages and remote areas are
1. high distances and low population density
2. low education and illiteracy
3. lack of credit details and history
4. lack of differentiated products
5. high client acquisition and service cost
These problems can be countered by Branchless Banking which is being implemented in developing countries quite successfully.
Branchless Banking is the concept of providing banking services outside the conventional bank branches either by using information and communication technology services or third party organization (commonly known as Business correspondent). Business correspondent forms the necessary link along with the extensive use of information and communication technology to deliver the financial services to low income people beyond traditional banking channels. They provides their expertise with qualified human resources, technology and commitment to enable rural clients, who had been previously neglected by the Financial Institution due to high cost involved, to have banking and other facilities at their own village. This provides the win-win situation to all the stakeholders involved (Bank, Business correspondent and the clients).
For banks it minimizes the required capital for expansion but increases their access to remote areas to enable a rapid drive to high volume required for profitable business with low acquisition and services cost.
For Business correspondent it increases business as associated with the bank brands, fee revenue from banks, differentiated services offered as a one point stop for financial services solutions.
For clients it is the proximity of service point that saves time and cost, comfort in dealing with the local representatives and finally having access to formal financial sector.